top of page

Design Trends 2017: Patterns & Textures

  • fabiannevanschaik
  • Oct 24, 2020
  • 2 min read

Updated: Jun 3




From geometric, painterly to nature inspired patterns this trend is on the rise especially in packaging and brand design.


As flat designs have become so popular more and more brands are looking at adding patterns to set it apart from more mass produced styles.


Bold geometrics combined with bright colours create a contemporary and artistic feel making the product immediately eye-catching.


We are also seeing more nature inspired patterns as we reconnect with nature this year. Organic effects such as marble, plants, irregular lines, painterly patterns and texture fills adds depth and gives a feeling or warmth and raw energy.


As a source of inspiration, here is a selection of stunning patterns & textures in use: 



Via Giovani Flores
Via Giovani Flores



Via Reynolds and Reyner, Artyom Kulik & Alexander Andreyev
Via Reynolds and Reyner, Artyom Kulik & Alexander Andreyev



Via Just Be Nice studio
Via Just Be Nice studio



Via IWANT design
Via IWANT design



Via Claudia Lloyd
Via Claudia Lloyd



Via Reynolds and Reyner, Artyom Kulik & Alexander Andreyev
Via Reynolds and Reyner, Artyom Kulik & Alexander Andreyev



Via Rachel Buchanan
Via Rachel Buchanan

TEXTURES


As the need for authenticity is increasing many brands are opting for a more organic, textured, layered feel.


Irregular lines, nature inspired texture fills, watercolour splashes, painterly strokes, torn paper adds personality and warmth making it feel handmade and communicates a feeling of nostalgia.


This craft vibe look goes together well with Hand-Drawn Lettering which has made a massive comeback in 2017. 



Via Anti.
Via Anti.



Via Balázs Kétyi
Via Balázs Kétyi



Via Peltán-Brosz Roland
Via Peltán-Brosz Roland



Via Tough Slate Design
Via Tough Slate Design



Via Maryan Ivasyk
Via Maryan Ivasyk



Via Josephine Hermanto
Via Josephine Hermanto



Via Edith Morin
Via Edith Morin



Via Sofia Papadopoulou
Via Sofia Papadopoulou



Via Sofia Villarreal
Via Sofia Villarreal



Via Openmint Studio, Ekaterina Teterkina, Dima Je
Via Openmint Studio, Ekaterina Teterkina, Dima Je



Via Anna Maslennikova
Via Anna Maslennikova



Via Bartlett Brands
Via Bartlett Brands



Via Eve Warren
Via Eve Warren



Via Fanny Löfvall, Nanna Basekay, Oliver Sjöqvist
Via Fanny Löfvall, Nanna Basekay, Oliver Sjöqvist


The Patterns & Textures trend looks great combined with other design trends such as



© 2016 fabvs. All rights reserved.

  • LinkedIn
bottom of page