Regenerate, refresh, revitalize, renew, these are the themes behind Pantone’s Colour of the Year for 2017: also known as 15-0343 Greenery.
Every year, pantone colour experts choose ‘the colour of the year’ based on current cultural trends around the world. It’s a colour trend that is set to influence fashion, interior design, homeware, graphic design and industrial design to name a few. This year we can expect to see more “greenery” in our lives as we reconnect with nature.
A symbol of new beginnings, Greenery is described by Pantone as a “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate
and reinvigorate”.
Let’s escape to the great outdoors and see how this fresh shade can be used across different categories from fashion, interiors to graphic design.
Greenery in Fashion
As nature’s neutral, greenery is a versatile colour that can be used as a high impact pop colour or a bold accent in pattern design. It also works well with a variety of colour palettes such as neutrals, pastels, metallics, bright and deep tones. Fresh, nature-inspired patterns with lush green leaves, plants and colourful petals.
Greenery in Home Décor & Architecture
Greenery is a continuation from last years very popular interior botanical trend of various shades of green, botanical prints and plants. Bringing the outside indoors and adding life and energy to your interiors.
Greenery in Innovation
While green is often associated with nature, health and the environment it is also a popular colour used in tech and innovation companies. Many new apps, icons, logos and digital start-ups use green as a bold, attention grabbing colour representing energy, progression and modernity.
Greenery in Graphic Design & Packaging
Greenery is a great attention grabbing shade for many applications of graphic design. It’s a vibrant, fresh and bold colour and, with its connection to nature it maintains the perception of healthy living. Especially in packaging design where greenery represents freshness and organic health. It can be used as a accent colour as well as a background or fade-away colour with ease. Expect to see lots of fresh, nature-inspired patterns this year.
Expect to see lots of fresh, nature-inspired patterns with lush green leaves, plants and colourful petals with various shades of green...
A mixture of vibrant green hues represents freshness, inspiration and healthy living...
Greenery also reminds us to eat our 5+ a day...
Greenery Colour Conversion
The color designation for Greenery is Pantone 15-0343. This is the colour designator for the Fashion, Home and Interiors Market. According to Pantone the colour codes are:
FASHION + HOME PANTONE 15-0343 TCX:
C56 M2 Y78 K5
R136 G176 B75
HEX/HTML: 88B04B
FOR USE IN GRAPHIC DESIGN THE COLOUR CODES ARE:
PANTONE 376C (closest match) C54 M0 Y100 K0 R132 G189 B0 HEX/HTML: 84BD00
Pantone 376C is the closest match which seems to be quite bright. If you don’t want such a bold and bright pop of colour you can create calmer shades by adding white or earthier shades by adding black. A range of shades still match the greenery trend.
Greenery is a versatile hue that can be paired up alongside numerous shades and colour combinations. Shades of green would be appropriate in any lush environment.
Go to Pantone and check out 10 great colour pairing palettes that you can download. Greenery is paired with neutrals, brights, deeper shades, pastels, metallics.